Square
Concept, Strategy, Visuals

A self-initiated concept exploring the Square Connect App—a mobile platform to empower business owners through connection, collaboration, and growth. I wrote the brief, created the UI/UX, and developed visuals to extend the existing Square Community into a personalized mobile experience. The concept leverages AI to tailor content and resources, aiming to engage both new and existing sellers and support business growth globally. This project reflects my ability to think proactively and connect user needs with product and brand strategy.

Square
Art Direction

Led the creative direction and production of an updated overview video to highlight Square Loyalty’s key features for Food & Drink and Retail sellers. The goal was to help top-of-funnel users quickly understand the product’s benefits. I partnered with an external video team, developed the visual direction, and managed feedback from stakeholders to align with business goals and brand guidelines. The final piece served as a strategic top-of-funnel asset.

Youtube

Square
Art Direction, Web Design, Brand Guidelines

At Square, we understand the power of seller testimonials in building trust and credibility. Our creative team has reimagined the approach to testimonials by enhancing storytelling and visuals, making them more impactful and persuasive. We aim to create product-driven stories that showcase how Square products enable sellers to work efficiently, while also incorporating moments of empathy and emotion. Our global outreach has allowed us to share seller stories that resonate, using a design system that emphasizes emotional, product-focused storytelling with rich photography.

Buzz Wax Malibu Testimonial
Aeroclub Emporda Testimonial
Nikki Ally Rae Testimonial
Ebisuya Rickshaw Testimonial

Square
Art Direction

Square has established itself as a leader in the payments market with Tap to Pay on iPhone (TTPi) acceptance. To showcase the benefits of this technology, we aimed to create testimonial videos featuring real sellers sharing their experiences with TTPi. This short-form content spotlights genuine sellers and their use of the technology. The testimonials were marketed in Japan, the UK, and Australia, with the objective to drive awareness and consideration for TTPi and Square through seller stories.

Worked with Final Cut for video production.

Featured Seller: Tokinoha Ceramics in Japan

Youtube
Instagram

Square
Art Direction

Brand express experiment.

Square
Art Direction, Web Design

Directed the visual and UX refresh of Square’s Payments Overview page for the US and AU markets. The work included a new design system, custom photography, and brand tonality to modernize the page while improving clarity and hierarchy for new sellers. I explored swipe gestures and immersive visuals to reinforce the theme of “beyond the transaction.” This was a high-visibility project that connected art direction with strategic messaging.

Live page

Square
Art Direction, Photoshoot

As the payments landscape evolves, we recognize the need for a refresh in creative content. I led multiple photoshoots aimed at building a content library to support new product launches and customer interactions. I managed pre-production, traveled for on-location shoots to meet sellers, and directed storytelling to ensure visual authenticity. I also worked with external partners for post-production. The final assets were foundational to marketing and brand content across multiple channels.

Aeroclub Empordà Video
Woodin Surfboard Video
Cycle Zombie Video

Google
Art Direction, Web Design

Grow with Google programming provides free training, products and tools designed to help people find a job, advance their career or grow their business.

I redesigned the Small Business program page for Google’s Grow with Google initiative. The focus was on improving usability and navigation during COVID, when access to tools and resources became more critical. I worked directly with Google stakeholders, followed brand guidelines closely, and designed for clarity and accessibility.

Live page

State Farm
Experience Map, Illustration

Created illustrations and an experience map for Becky, State Farm’s AI-powered internal platform designed to streamline routine claims processes. I developed a friendly visual style and color palette to make the tool feel approachable while staying within brand parameters. This work supported the platform’s expansion to more complex claims scenarios.

Hill Rom
Branding, Product Design

Designed the UI for a healthcare app supporting cystic fibrosis patients and care teams. The app aimed to improve daily treatment management and communication. I designed all screens in Sketch and created a badge illustration system to support engagement through gamification, helping patients stay involved in their care journey.

App Store
Google Play

Omaha Steaks
Concept Design, Branding, Product Design

Designed a mobile-first eCommerce concept for Omaha Steaks, focused on modernizing the user experience for omni-channel customers. The concept streamlined product discovery and improved the overall shopping flow. The work emphasized simplicity and clear navigation, tailored to today’s digital-first consumers.

Inchord
Cocnept Branding, Art Direction

Amborella Organics
Art Branding, Branding, Web Design

Amborella Organics combines beauty, taste, and purpose with their organic lollipops that grow into herbs or flowers. Our work includes storyboards, user flows, and wireframes to convey detailed user behaviors, blending strategic, conceptual, and design skills.

Revelator Coffee
Art Direction, Branding, Marketing

Led branding and creative direction for Revelator Coffee, aligning the visual identity with their culinary-focused approach to coffee. The work spanned packaging design, digital marketing, and brand storytelling. I developed impactful design solutions that supported both product appeal and brand recognition.

Live page

University of Georgia
Poster Design

nicole yang

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